When you hire a roofing company, you’re trusting a team to protect your biggest investment: your home. That’s why ARS Roofing & Gutters being recognized as one of the “Best Places to Work” is more than a feel-good headline.
In the North Bay Business Journal’s 20th anniversary Best Places to Work edition, 119 employers were honored based on employee survey feedback about what makes their workplace special—things like collaboration, community support, and a strong company culture.
In the North Bay Business Journal’s 20th anniversary Best Places to Work edition, 119 employers were honored based on employee survey feedback about what makes their workplace special—things like collaboration, community support, and a strong company culture.
That matters to homeowners because the way a company treats its people tends to show up in the way those people treat your home.
Happy Roofers = Better Roofing!
In an interview, ARS owner and CEO Letitia Hanke put it simply: when employees come to work happy, customers notice the difference.
She shared that clients appreciate when a team arrives with a smile, communicates well, and takes pride in doing the job right—not rushing through it or acting like they’d rather be anywhere else.
That’s what makes a real difference.
Roofing projects can be stressful, loud, and time-sensitive. Having a team that brings a positive attitude and steady energy makes the whole experience better, from the first inspection to the final clean-up.
Culture Creates Consistency
A strong workplace culture is built on trust.
Letitia shared a story that perfectly captures this. In past years, leadership was in charge of selecting the “Employee of the Year.” This year, she had the team vote, using criteria like being dependable, trustworthy, and a great teammate. One team member—Juan—won “by a landslide,” and Letitia said it was powerful to see employees recognize the people who embody ARS values.
That kind of internal accountability translates directly to job sites:
- Showing up when promised
- Taking safety seriously
- Communicating clearly
- Finishing details the right way
- Respecting your home like it’s their own
Building Stronger, More Welcoming Communities
The Press Democrat spotlighted something we’re especially proud of: ARS is working to redefine who belongs in the trades by being a welcoming place for women and people of color, including leadership representation that stands out in this industry.
That commitment to people also extends beyond our company walls. ARS donates up to 5% of earnings from each job to The LIME Foundation, a nonprofit created to support vocational training and assistance for disadvantaged community members.
When a local company builds careers, invests in people, and gives back—homeowners benefit from a stronger, more stable workforce right here in the North Bay.
Recognition Matters when Comparing Contractors
If you’re researching roofing contractors in Sonoma County, you’ll see plenty of companies that claim they’re “the best.” But a Best Places to Work recognition points to something you can’t make up: employees who genuinely support the company and each other.
What You Can Expect from Our Award-Winning Team
When you hire ARS Roofing & Gutters, you can expect:
- A team that communicates clearly (and respects your time)
- Craftsmanship backed by experience and a guarantee
- Emergency support when you need it, not “when it’s convenient”
People who are proud to wear the ARS name—because they feel valued
Ready to Work with ARS Roofing & Gutters?
If you’re planning a roof repair, replacement, or gutter project, we’d love to help you feel confident from day one.
Looking for a quote? Contact us online or call ARS Roofing & Gutters at 415-459-7200 for a free estimate.

President & CEO, ARS Roofing & Gutters; Founder & Executive Director, The LIME Foundation
Letitia Hanke is the President and CEO of ARS Roofing & Gutters and the Founder and Executive Director of The LIME Foundation, a nonprofit that creates trades and wellness programs for youth and seniors. After starting her career in roofing, she earned her California contractor’s license and launched ARS Roofing in 2004, growing it into a respected North Bay contractor. Her leadership and community impact have been recognized through numerous awards and media features, and she regularly speaks about entrepreneurship, workforce development, and opening pathways in the trades for women and underserved communities.